© 2025 by Alaycia Moore
TABULA PUBLISHERS
Google Chrome
Behind the Browser
The Behind the Browser videos are designed to have a casual, approachable, and human aesthetic. To achieve this, a thorough process of research, planning, storyboarding, and visual development was implemented. Each video refines this look and feel, adapting the visual language to match the specific topic at hand. Every component is thoughtfully crafted to enhance Chrome’s branding while focusing on the subject matter expert (SME) to provide a deeper exploration of Chrome's features.
'Gemini in the address bar' launches on Chrome
The Gemini feature in the Chrome address bar was launched to showcase how easily users can access Gemini through the omnibox. The goal of this post was to highlight a simple use case, drive traffic to the blog, and promote the feature. I conceptualized and storyboarded the video, collaborated with the Motion Director to bring it to life, and ensured the UI was accurate and aligned with Chrome’s design standards.
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iOS Bundle
Chrome is designed to provide a seamless and intuitive experience across all devices. With the launch of four new improvements on iOS, Chrome makes it easier than ever to find information and complete tasks. Each asset I created highlights how these features can quickly and efficiently enhance your browsing experience.
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Chosen Blog Header
Chrome Astrology
Chrome Astrology was designed to highlight Chrome features uniquely tailored to each user's zodiac sign, aligning specific features with personality traits that resonate with them. Given that our audience has a strong interest in customization, this post not only performed well but also demonstrated the importance of understanding our audience. Leveraging social data and user insights, we were able to create a relevant, engaging experience that captured their attention and sparked interaction.
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Previous Blog Header Explorations
As an Art Director and Designer on the Google Chrome account, my responsibilities encompass a wide range of creative projects, from conceptualizing and storyboarding animations for cutting-edge features like Gemini to designing engaging social media assets and blog graphics. I collaborate closely with cross-functional teams to ensure that our designs are visually stunning, user-friendly, and aligned with the brand's overall aesthetic. By combining strategic thinking with creative execution, I contribute to the development of innovative and impactful digital experiences.
Dino-lympics
To promote the 2022 Olympics, Chrome launched Dino-lympics, featuring the iconic Dino from the Chrome browser competing in a series of fun games like hurdles, swimming, and more. This evergreen post capitalized on the Olympic excitement, engaging users in a playful way while celebrating the spirit of competition. It not only aligned with the global buzz surrounding the event but also encouraged users to interact with Chrome’s playful mascot, further strengthening the brand’s connection with its audience.
